The 2030 Agenda for Sustainable Development and the outcome of the 3rd International Conference on Financing for Development (FfD) (the Addis Ababa Action Agenda) acknowledge international trade as “an engine for inclusive economic growth and poverty reduction, and contributes to the promotion of sustainable development” (Paragraph 68 and Paragraph 79, respectively). Fostering sustainable or “green” exports via exploiting voluntary sustainability standards (VSS) can be a viable strategy for developing countries towards improving the effectiveness of trade as a means to achieve the SDGs. VSS are norms and standards that are used to ensure that a product in question is produced, processed or transported in accordance with certain sustainability metrics, including basic human rights, labour standards, gender equality and environmental impacts. “Green” exports are those that are produced, provided with more energy efficient and/or low-carbon methods, or sustainably harvested, and include products such as organic food, fishery products, timber and natural fibers, ecotourism. International markets for sustainable or “green” products have been growing much faster and demonstrating more profitability than their “brown” equivalents. In order to ensure benefits from VSS to the key stakeholders (i.e. local producers of green exports, local businesses and the government in each of the focus country), there is a need to tackle major challenges, which include: a significant information gap; lack of holistic analysis on VSS’ effectiveness on trade and sustainable development; lack of a multi-stakeholder framework to address the issues on VSS and green exports; and divide between VSS, green exports and the sustainable development policy objective of the country. This project aims to: (i) enhance multi-stakeholder dialogue on VSS as a tool to foster “green” exports; (ii) map out strategic options for the national multi-stakeholder platform on VSS; and (iii) adopt and implement the national Action Plan in three countries in Asia and the Pacific. The project disseminates the findings from the country cases to other countries within the region and beyond with a view to improving their understanding on the issue.